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    Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the implementation of the GDPR, how to protect your company from litigation and fines and as a result, build more successful and profitable marketing campaigns.

    Who should attend?

    Marketing managers and executives responsible for data protection (GDPR) compliance. Also suitable for SME business owners and directors who wish to understand how to implement the GDPR for their organisation.

    Learning outcomes

    • How to deliver successful, lawful, profitable and ethical marketing programs
    • Introduction to the GDPR and the six data protection principles
    • Data capture: design compliant forms, web data capture devices and privacy policies
    • Data sale/purchase: identify what you can and can’t buy, interpreting the Information Commissioner and other important EU Guidance
    • Data sharing: build revenue opportunity through data sharing, co-op marketing, sponsorship 
    • Data security: protect personal data and your reputation
    • Email, SMS and direct mail campaigns: build better opt-in lists, understand the soft opt-in and how B2B differs from B2C


    "Dealing with complex and dry material, such as legislation, is often overwhelming. Having a highly knowledgeable and engaging trainer makes all the difference and really aids understanding. I chose this course because of the CIM’s reputation and I was not disappointed."

    Lindsay Brown Head of Commericial and Marketing Powerstar

    “Very informative and helpful.”

    Nicole Baird Digital Marketing Manager The GlenAllachie Distillers Co. Limited

    Course Dates

    Start Date Duration Location
    08 Aug 2024 1d Virtual
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    06 Nov 2024 1d Virtual
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    Course Director

    Duncan Smith

    Duncan is a director and principal trainer for specialist consultancy iCompli Ltd. who have trained and advised clients on compliance strategies since 2004. A qualified privacy professional, certified in European and UK privacy law (CIPP/E), Duncan has helped SMEs and Global multi nationals (Allianz, Unilever, Interflora, Mars Drinks) solve their legal and privacy challenges. ‘Compliance in your language’ is at the heart of Duncan’s approach to training and consultancy.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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