Pricing
| Non-Residential: | £595.00 |
|---|---|
| Virtual: | £450.00 |
| Member Non-Residential: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
Virtual
Overview
Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the implementation of the GDPR, how to protect your company from litigation and fines and as a result, build more successful and profitable marketing campaigns.
Who should attend?
Marketing managers and executives responsible for data protection (GDPR) compliance. Also suitable for SME business owners and directors who wish to understand how to implement the GDPR for their organisation.
Learning outcomes
- How to deliver successful, lawful, profitable and ethical marketing programs
- Introduction to the GDPR and the six data protection principles
- Data capture: design compliant forms, web data capture devices and privacy policies
- Data sale/purchase: identify what you can and can’t buy, interpreting the Information Commissioner and other important EU Guidance
- Data sharing: build revenue opportunity through data sharing, co-op marketing, sponsorship
- Data security: protect personal data and your reputation
- Email, SMS and direct mail campaigns: build better opt-in lists, understand the soft opt-in and how B2B differs from B2C
Testimonials
Course Director
Duncan Smith
Duncan Smith is the principal trainer for specialist consultancy iCompli Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining the unique skillset of engaging trainer, marketing professional, and information law and privacy law expert enables Duncan to identify, understand AND solve many of today’s legal and privacy challenges.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.