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    Virtual

    Overview

    Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics.

    The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI. 

    The key features include:  

    • Insights powered by artificial intelligence (AI) 
    • Deeper audience integration with Google Ads 
    • Customer lifecycle-framed reporting 
    • Customer-centric data measurements  
    • New navigation and reporting 
    • Enhanced ecommerce reporting 
    • Customise reports
    • Using explore reports

    Who should attend?

    Users of Google Universal Analytics moving to GA4 in Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers.  

    If you are a GA4 Editor or Administrator the Google Analytics 4 (GA4) Advanced course covers advanced settings.

    Learning outcomes

    • What is Google Analytics 4 (GA4)? 
    • How is it different from Google Universal Analytics? 
    • How to manage the automatically created GA4 properties
    • Events
      • What are the new events in GA4
      • How conversions have now replaced goals
      • How to set up events that track your current conversions
    • New reports
      • Acquisition – Tracking visitors from first to last touch in the customer journey
      • Engagement - Focusing on the detail of engagement time
      • Monetisation – Monitoring revenue generation
      • Retention - Analysing users by cohorts and developing Lifetime Value
      • User Demographics - Location, age, gender, interests, and language
      • User Technology - How users prefer to access your site
    • Advertising
      • Which channels drive the most conversions?
      • Which touchpoints do customers use?
      • First, last and data-driven models
    • Use Explorations to develop:
      • Path analysis
      • Funnel analysis
      • Segment overlap
      • User explorer
    • Current Limitations of GA4
    • The Future of Google Analytics 4

    Testimonials

    “Graham was brilliant. Really knowledgeable, friendly and engaging. The content of the course exceeded my expectations and I feel a lot more comfortable with GA4 now!!”

    Beth Camies Digital Marketing Executive Silver Cloud HR

    “A great way to build confidence in the subject, felt reassuring as well to know we could reach out post-course for additional support. I like the way the day was structured, allowed for us to process across the day and were always welcome to ask questions as we went.”

    Annabel Britton Digital Content Specialist St Austell Brewery

    “Excellent and informative.”

    Jennifer Condon Director of Client Services and Engagement Wenta

    Course Dates

    Start Date Duration Location
    30 Apr 2024 1d Virtual
     
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    03 Jun 2024 1d Virtual
     
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    11 Jun 2024 1d Virtual
     
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    Course Directors

    This course may be run by any of the following Course Directors:-

    Graham Hansell

    Gavin Llewellyn

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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