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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
15% off all virtual courses booked before 31 July, plus an additional 15% off for members. Valid on courses delivered from now until 30 September 2022. Use code DISCOUNT15. T&Cs apply.
Having a well thought through Key Account plan and managing your key account client relationships is even more critical than it was before, particularly when key accounts can contribute so significantly to our sales and profits.
This practical workshop covers the essential knowledge needed to select and focus on the right key accounts to invest your time and resources. During this workshop we identify the optimal strategies through which key business can be won, protected and grown, and enables development of a plan of action for implementation by all who interface with the key account.
Participants will have the opportunity to consider one or more of their key accounts as an example to identify strategies to achieve their account objectives and have started a key account plan to take away with them and implement.
The course is designed for new and experienced key or major account managers who want to evolve a proactive and revised structured approach to maximising business from their major customers and key accounts.
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