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This course helps you develop a clear understanding of how to motivate and manage professional sales teams. It provides Sales Mangers with the skills, knowledge and strategies that deliver results , even in the most competitive market conditions. As a result of the course you will be able you accurately set meaningful objectives, forecast sales, motivate your top performers, build and develop the skills of your sales team and maximise results.

Who should attend?

This course is designed for established sales managers who wish to improve their performance, those about to move into a sales management role, salespeople with some sales management responsibility and those who want to understand more about this challenging role.

Learning outcomes

  • Set meaningful objectives for individuals and the team as a whole
  • How to galvanise team enthusiasm and boost performance
  • Manage underperformance
  • Keep top performers motivated
  • Build and develop the skills of the team
  • Recruit the right people for the team
  • Accurately forecast sales
  • Identify the activity required in order to achieve the sales plan
  • Ensure the team is doing the right things in the right way to achieve results 
  • Prioritise day-to-day sales management activities in order to maximise sales 

Course Dates

Start Date Duration Location
No Course Dates Available

Course Director

Tim Royds

Tim has over 35 years' experience in sales, sales management, and sales consultancy. He has attained the prestigious MA in Strategic Sales Management from Portsmouth University, was committee member of the UK Sales Performance Association for ten years (five of these as Chairman) and helped to develop the UK National Occupational Standards in Sales. Tim works with sales teams globally, and also coaches Sales Leaders to expedite their own achievement and that of their teams. He is author of the “Sales Management…” series of books, each of which explores a different part of this challenging role.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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