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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Gain in-depth insight into what cross-channel marketing attribution is, the different attribution models and how you can apply these to your business to achieve improved campaign performance and ROI.
In the Masterclass you will learn how to design a persona and customer journey which links both on and offline activity and discover how to apply lead scoring. You will build your knowledge on how marketing attribution can support your sales funnel and channel selection across the buying cycle and how to measure it to achieve improved performance.
Using best practice and case studies you will learn how to develop a marketing attribution execution strategy which supports conversion and provides you with a full view across all your marketing activity.
Marketers who are responsible for delivering campaigns across channels and need to demonstrate continuous improvement in ROI and would like to learn more about how marketing attribution can support them.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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