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Your customers are much more demanding, much more discerning and are looking for much more for their money. Old, outdated, traditional methods of selling no longer work.

The content of this course will give you the essential skills to position you ahead of your competitors, establish your credibility and enable you to communicate value to your prospective clients. This will ensure you fill your pipeline with quality leads which convert into high paying clients…. CONSISTENTLY.

This popular course is highly interactive, giving participants the opportunity to discuss and share their experiences as well as learning the essential skills to increase sales.

Who should attend?

• People relatively new to sales or those who’ve been in a sales position for a while and want to bring their selling skills up to date to achieve success in this changing world of sales.
• Sales leaders who want to refresh their skills to develop their sales teams to be more effective in meeting and exceeding sales targets

Learning outcomes

Fill Your Pipeline with Quality Leads

  • Create a quality prospect list and monitoring form which can be used to analyse business and identify the strengths and weaknesses of your activity AND develop your business in the future
  • Create your own value proposition to enable you to clearly communicate how you can add value to your customers business
  • Write emails that will be read and responded to
  • Make phone calls that will results in an appointment

Convert Your Leads into Sales

  • Maximise every sales opportunity by using a proven sales process which will position you ahead of your competitors
  • Ask effective questions which will lead to a reduced level of objections and an increased level of sales.
  • Professionally identify the needs of the customer, present a relevant solution and close the sale.
  • Use a very simple process to anticipate and deal with any objections that may arise
  • Differentiate yourself from the competition and increase repeat and referral business

Course Dates

Start Date Duration Location
18 Dec 2023 1d Virtual
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26 Feb 2024 1d Virtual
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24 Apr 2024 1d Virtual
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24 Jun 2024 1d Virtual
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Course Director

Dylis Guyan

Dylis has more than 29 years’ experience in the sales environment. 14 of those years were spent in the Financial Services Sector, where she enjoyed the position of - Top Trainee, Top Field Sales Manager and Top Regional Sales Director. In 2000, she set up her own company working with businesses to increase sales revenue by attracting, converting, and retaining more of their ideal clients. Key clients include; Barclays Bank, Barclaycard, Aviva, Zurich, Thornton’s PLC, The Post Office, Royal Mail and many more SME businesses. She is also a guest lecturer at Said Business School, part of Oxford University, delivering both Sales and Sales Leadership programmes.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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