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    Your customers are much more demanding, much more discerning and are looking for much more for their money. Old, outdated, traditional methods of selling no longer work.

    The content of this course will give you the essential skills to position you ahead of your competitors, establish your credibility and enable you to communicate value to your prospective clients. This will ensure you fill your pipeline with quality leads which convert into high paying clients…. CONSISTENTLY.

    This popular course is highly interactive, giving participants the opportunity to discuss and share their experiences as well as learning the essential skills to increase sales.

    Who should attend?

    • People relatively new to sales or those who’ve been in a sales position for a while and want to bring their selling skills up to date to achieve success in this changing world of sales.
    • Sales leaders who want to refresh their skills to develop their sales teams to be more effective in meeting and exceeding sales targets

    Learning outcomes

    Fill Your Pipeline with Quality Leads

    • Create a quality prospect list and monitoring form which can be used to analyse business and identify the strengths and weaknesses of your activity AND develop your business in the future
    • Create your own value proposition to enable you to clearly communicate how you can add value to your customers business
    • Write emails that will be read and responded to
    • Make phone calls that will results in an appointment

    Convert Your Leads into Sales

    • Maximise every sales opportunity by using a proven sales process which will position you ahead of your competitors
    • Ask effective questions which will lead to a reduced level of objections and an increased level of sales.
    • Professionally identify the needs of the customer, present a relevant solution and close the sale.
    • Use a very simple process to anticipate and deal with any objections that may arise
    • Differentiate yourself from the competition and increase repeat and referral business


    “It was one of the best courses that I've ever taken.”

    Beth Crowe Head of Business Development Digitaloft

    “Absolutely perfect, the instructor was amazing, really engaging. She was full of great, practical advice and gave lots of real-world examples. She was positive and upbeat and I left feeling inspired."

    Dr Heken McNeil Business Development Executive microbesNG


    Poppy Jones-Little Marketing Assistant Exact Editions

    Course Dates

    Start Date Duration Location
    24 Jun 2024 1d Virtual
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    13 Aug 2024 1d Virtual
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    03 Oct 2024 1d Virtual
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    10 Dec 2024 1d Virtual
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    Course Director

    Dylis Guyan

    Dylis has more than 29 years’ experience in the sales environment. 14 of those years were spent in the Financial Services Sector, where she enjoyed the position of - Top Trainee, Top Field Sales Manager and Top Regional Sales Director. In 2000, she set up her own company working with businesses to increase sales revenue by attracting, converting, and retaining more of their ideal clients. Key clients include; Barclays Bank, Barclaycard, Aviva, Zurich, Thornton’s PLC, The Post Office, Royal Mail and many more SME businesses. She is also a guest lecturer at Said Business School, part of Oxford University, delivering both Sales and Sales Leadership programmes.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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