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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Search is vital for your organisation – whether it’s on the Internet, in Virtual Reality, or in the Metaverse (or whatever comes next). Implementations will change – whether it’s searching by text, voice, image or video. But your organisation’s challenge will always stay the same enabling audiences to find and engage with your content.
During this session, we take a step back from the technologies of search and instead focus on the motivations of the people doing the searching. Search technologies are subject to rapid and unpredictable change, but your audience are not. Audiences may adapt to changing circumstances, but their fundamental drivers and thought processes are built in. This means that if you can understand your audience’s search approaches, you’ll be well placed to target them effectively.
Throughout the day, we’ll engage in group discussions about how the ideas we’re looking at apply to your organisation.
Senior marketers who want to take a longer-term view on developing platform-independent search strategies.
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