This course is designed to provide marketers with a solid grounding in SME marketing covering the key concepts, tools and techniques to get you started. You will learn how to create a SME marketing plan as well as measuring and evaluating your marketing activity – online and offline. We will also be providing tips and guidance on managing budgets, showing you how to create SME specific marketing plans that are meaningful to start up and scale up firms. The course is delivered virtually over 6 consecutive weekly 90-minute evening sessions at 18:30 to 20:00.
Session 1: SME Marketing (an introduction)
Session 2: SME Customer Identification and Development
Session 3: SME Marketing: Creating Digital Content
Session 4: SME Social Media Marketing
Session 5: SME Digital Brand Development
Session 6: SME Marketing Plan
Designed for marketers, entrepreneurs, owners and managers, who want to get a better understanding of SME marketing strategy development, delivery and measurement. This course is suitable for those who are new to SME marketing. No prior knowledge of this topic is required.
SME Marketing (an introduction)
SME Customer Identification and Development
SME Marketing: Creating Digital Content
SME Social Media Marketing
SME Digital Brand Development
SME Marketing Plan
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