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    This course will introduce you to the key social media platforms such as Facebook, Instagram, blogging, TikTok, X/Twitter, Threads, YouTube and LinkedIn. Delegates will understand the benefits of social media marketing, develop the skills to use the core social channels more effectively, learn how to grow and engage audiences and how to measure the success of social media campaigns.

    Who should attend?

    Marketers who need to know more about social media marketing, so they can assess its relevance, plan an approach and implement social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

    Learning outcomes

    • Social media trends and implications for marketers
    • Develop an understanding of the key social channels
    • Steps for building a social media strategy and plan
    • The 4 stages of customer engagement
    • How to select which social media platforms to use
    • Using social channels to acquire new customers
    • Paid social ads and targeting options
    • How to influence the influencers
    • Using social channels to increase engagement
    • Developing a thought leadership profile 
    • Tools to measure success and monitor social media mentions


    “Interactive and interesting, great experience as a virtual course.”

    Rebecca Knowles, Social Media Engagement Assistant Slimming World

    “Very useful and informative. Engaged every participant and adapted examples for every participant to make it more relevant for their business.”

    Anthea Welch Business Development Manager Solar-Tech Renewables Ltd

    “A very enjoyable course providing exactly what was needed to be able to implement some changes into our digital marketing going forward.”

    Lisa Allum Sales and Marketing Executive TENTE Castors Ltd.

    Course Dates

    Start Date Duration Location
    09 Jul 2024 1d Virtual
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    17 Sep 2024 1d Virtual
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    18 Oct 2024 1d Virtual
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    03 Dec 2024 1d Virtual
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    Course Director

    Nick Baggott

    Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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