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This course will introduce you to the key social media platforms such as Facebook, Instagram, blogging, TikTok, X/Twitter, Threads, YouTube and LinkedIn. Delegates will understand the benefits of social media marketing, develop the skills to use the core social channels more effectively, learn how to grow and engage audiences and how to measure the success of social media campaigns.

Who should attend?

Marketers who need to know more about social media marketing, so they can assess its relevance, plan an approach and implement social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Learning outcomes

  • Social media trends and implications for marketers
  • Develop an understanding of the key social channels
  • Steps for building a social media strategy and plan
  • The 4 stages of customer engagement
  • How to select which social media platforms to use
  • Using social channels to acquire new customers
  • Paid social ads and targeting options
  • How to influence the influencers
  • Using social channels to increase engagement
  • Developing a thought leadership profile 
  • Tools to measure success and monitor social media mentions


"The Course Director was fantastic! Very engaging considering it was online, I actually preferred it to being in person as I felt I could interact more."

Virtual training delegate

"It was good in the circumstances.  The Course Director did well with navigating Zoom/IT!"

Virtual training delegate

"It was as good as an in-class delivery."

Virtual training delegate

Course Dates

Start Date Duration Location
06 Dec 2023 1d Virtual
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09 Jan 2024 1d Virtual
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20 Feb 2024 1d Virtual
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11 Mar 2024 1d Virtual
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08 May 2024 1d Virtual
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Course Director

Nick Baggott

Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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