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Overview

The purpose of this course is to enable marketers to plan social media activities that are results focused and that generate return on investment (ROI). Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand the changes they need to make to their messages and delivery in order to convert their fans and followers into enquiries, leads, and sales.

Who should attend?

If you’re already ‘doing’ social media but want to do it better, then this course is for you. We assume that you’re familiar with all the relevant platforms (Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn) and want to focus on how to get more out of them.

Learning outcomes

• Understand the role of social media in your marketing
• Have detailed insights into your audience’s behaviour, understand what gets them to take action
• The key messages you need to build a deeper relationship with your fans and followers
• Monitoring what customers, stakeholders and competitors are doing, thinking and saying
• Develop an effective content plan so that you have relevant and engaging posts to share with
your audience
• Converting your social media fans into leads, enquiries and sales
• Integrating social media with other marketing activity
• Building, managing and protecting your reputation
• Monitoring and measuring your activity, ensuring you achieve return on investment (ROI)

Course Dates

Start Date Days Location
16 Jul 2019 1 London
 
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28 Aug 2019 1 London
 
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11 Sep 2019 1 London
 
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26 Sep 2019 1 Manchester
 
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28 Oct 2019 1 Birmingham
 
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30 Oct 2019 1 London
 
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27 Nov 2019 1 London
 
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10 Dec 2019 1 Birmingham
 
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12 Dec 2019 1 London
 
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Course Director

Danny Bermant

Danny Bermant has over 15 years’ experience in Digital Marketing and is one of the UK’s top lead-generation experts. He helps owners, CEOs and MDs of businesses typically turning over £750k- £5m engineer online sales funnels that deliver a reliable stream of leads, enquiries and sales. He has a particular interest in B2B and as well as regularly delivering training courses, Danny is a sought-after speaker. He has also published widely on Digital Marketing.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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