Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

Create a highly effective social media marketing strategy, so that your campaigns are focused and deliberate, appeal deeply to your target market, and catapult you ahead of the competition. Understand how social media fits in with your other marketing channels and discover how to create a joined-up campaign that converts your audience into leads, enquiries, and sales. Ensure your social media activity is coordinated, results focused, delivers on your business objectives and brings you a consistent return on investment.

Who should attend?

This course is intended for marketers who have experienced success with social media but feel they could achieve far better and consistent results if they took a more focused and strategic approach. This course isn’t about “how to do” social media, but how to achieve the best outcome from it. We assume that you’re familiar with all the relevant platforms (Facebook, Twitter, YouTube, Instagram, and LinkedIn).

Learning outcomes

  • Develop a strategy that positions you clearly, raises your visibility, and makes you deeply attractive to your target audience
  • Have a highly developed knowledge of your customers so you can understand their pain points and what motivates them to buy
  • Create sharp messaging that gets you noticed and drives your audience to engage with you
  • Develop powerful content that resonates with your audience and motivates them to take action
  • Understand how social media fits into the buyer journey and how to integrate it with your other marketing channels
  • How to utilise social media effectively for lead generation
  • Making the most of paid social for both driving sales and brand awareness
  • How Influencer marketing can help you dramatically amplify your message and grow your audience
  • What are the best social media tools that enable you to run an effective campaign
  • Identifying key social media metrics that identify whether your campaigns are delivering a strong return on investment
  • Crisis management: How to prepare for the unexpected and mitigate negative publicity
  • Case studies that demonstrate how market leaders are exploiting social media in order to stand out from their competitors and dominate their market

Testimonials

It was a comprehensive course that was pitched at the right level for me and my needs. There was a good balance between presentation and activities, and the group size was small which I felt made it easier to learn.

Lisa Lynch, Communications Manager

Course Dates

Start Date Duration Location
28 Jul 2020 1d Virtual
 
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26 Aug 2020 1d Virtual
 
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15 Sep 2020 1d Virtual
 
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20 Oct 2020 1d London
 
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28 Oct 2020 1d Birmingham
 
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24 Nov 2020 1d London
 
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15 Dec 2020 1d London
 
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16 Dec 2020 1d Birmingham
 
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Course Director

Danny Bermant

With 19 years’ experience in digital marketing, Danny is one of the UK’s top social media experts, helping companies generate new business through their social media presence. He has a particular interest in the healthcare and financial services sectors, although he has worked with many other sectors too. As well as delivering lead generation strategies, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition. He has published widely on social media strategy, including The Smarter LinkedIn Marketing Guide, The Influencer Outreach Guide - How to convert brand influencers into brand advocates, and The Video Marketing Guide

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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