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Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable?

Do you feel we are all increasingly dependent on weighty decks of data, endless charts and passionless quantity over enlightening insight?

Do you need to reduce swathes of material into something pithy, cogent and memorable?

In a world that is “data rich insight poor”, this course shows you how to move beyond data, facts and information and harness the emotional power of storytelling to win over any audience.

Who should attend?

This course is for anyone who prepares and presents arguments, recommendations and conclusions – either for themselves or their company (all levels from Director downwards). Those who present data or research will find it particularly useful, such as research agencies, media agencies, ad agency planners and account managers, client insight/research teams, sales managers etc.

Learning outcomes

  • Unlearn why we have allowed ourselves to worship numbers and facts, rather than emotion and story
  • Learn how to think, speak and present in stories not catalogues and make your communications simpler and more persuasive
  • Discover how to get beneath “attention spam”
  • Follow the 6 S.I.M.P.L.E. rules
  • Find out how to build The Golden Thread
  • Storyboard your presentation
  • Discover the power of headlines
  • Understand the “2/3 rule of timing”
  • Edit, edit, edit
  • Carry out exercises with live material, including “heroes and villains, conflicts and quests”

Course Dates

Start Date Duration Location
26 Mar 2024 1d Virtual
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18 Jun 2024 1d Virtual
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Course Director

Anthony Tasgal

Tas has created over 12,000 presentations in his career. As a result, he has trained over 2,000 people on the subject of storytelling for over 15 years from the UK to Australia, China and the US. He speaks regularly at international conferences, appears on TalkRadio’s Early Breakfast show, lectures at various universities and still operates as a brand strategist. Tas has been a CIM Course Director for over 15 years, running courses on Persuasive Storytelling for Presentations, Brand Storytelling, Behavioural Economics and Creative Briefing. He is the author of The Storytelling Book, which has sold over 35,000 copies globally, “The Inspiratorium”, a compendium of insight and inspiration, “Incitations”, a collection of expressions, phrases and words designed to incite insight and in 2022, The Storytelling Workbook . The Insight Book will come out in Spring 2023.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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