15% off virtual courses booked in January for course dates in January, February and March. Use code: DISCOUNT15 *T&Cs apply



The world around us is changing fast and as product managers, it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online transaction through to the increasing preference for sustainability. We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive.

But how do we know which ideas are worth taking forward? How do we innovate efficiently and avoid making costly mistakes? How do we make decisions on how to allocate resources? How do we innovate, stay competitive and grow profits?  In this interactive and practical two-day course, you will work through four steps focusing on how to:

  1. Spot opportunities for growth and innovation 
  2. Quickly assess which opportunities are worth pursuing
  3. Work iteratively, incrementally and increase your speed to market
  4. Test, measure and keep learning

Taking a customer-centric approach to deliver clear business goals, you will walk away with proven approaches, tools and techniques from both traditional product and modern innovation practice that will immediately apply to your day-to-day work.

Who should attend?

B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for growing existing products portfolios and finding opportunities to move into new products and markets.  

Learning outcomes

  • Explore innovation strategies for growth at all stages of the product lifecycle 
  • Consider core, adjacent and transformational new business models  
  • Work out which ideas are worth progressing with a 7-step test 
  • Successfully pitch ideas & lobby for resource 
  • Review the effectiveness of your innovation process
  • Find product-market fit through co-development & experiments
  • Understand ways to measure innovation success
  • Help your organisation to better support innovation 

Course Dates

Start Date Duration Location
17 Feb 2022 2d Virtual
Add to Basket
Book Now
26 Apr 2022 2d Virtual
Add to Basket
Book Now
28 Jun 2022 2d Virtual
Add to Basket
Book Now

Course Director

Julia Shalet

Julia Shalet, known as the Product Doctor, is an award-winning innovator who has brought many new products and propositions to market and helped others to do the same. Her book, The Really Good Idea Test, has been published by Pearson and won an Axiom Business Book Award in 2021. She works with product teams, management and innovators from many different walks of life to adapt their culture and processes to work more innovatively, move ideas forward by making evidence-based decisions and develop product strategy, roadmaps and plans that get the most out products across the lifecycle. Her recent work at a FTSE100 company, training and certifying over 100 product coaches internationally, helped them win an award for corporate innovation culture change. Championing anti-waste, her insights and methods are focused on delivering products, services and experiences that people really want and need. Her work has been recognised by the BBC on tv and radio, in the Guardian, Observer, Independent, Techcrunch and her articles have been published in Forbes, Red and Management Today.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add 'https://analytics-eu.clickdimensions.com' to any 'whitelist' it may contain.

Thank you for your patience.


Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse