Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable? This course shows you how to move beyond data, facts and information and harness the power of storytelling. Storytelling is a proven technique used by authors, journalists and thinkers which can have a dramatic impact on the way you, your company and your agencies communicate.

Who should attend?

This course is for anyone who prepares and presents arguments, recommendations and conclusions – either for themselves or their company (all levels from Director downwards). Those who present data or research will find it particularly useful, such as research agencies, media agencies, ad agency planners and account managers, client insight/research teams, sales managers etc.

Learning outcomes

• You will learn how to think, speak and present in stories not catalogues, survive and thrive in the data rich insight poor world and avoid the blanket presentation
• Create a golden thread of structure, rather than just one thing after another
• Learn to simplify and edit, edit, edit
• Write less and think more
• Use the basic elements of storytelling: characters, conflict and headlines
• Learn the difference between the presentation deck and the leave behind
• Use your, and your company’s, time more efficiently and effectively

Course Dates

Start Date Days Location
04 Jun 2019 1 London
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28 Aug 2019 1 London
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19 Nov 2019 1 London
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Course Director

Anthony Tasgal

Tas has created or endured around 6,000 presentations in his career. As a result, he has been writing and carrying out courses on the subject of storytelling in business for 15 years from the UK to the US and in France. Over that time, he has trained some 1,000 people in the art and science of storytelling. He is the author of The Storytelling Book [LID publications]. It was CIM’s book of the month in December and 2015, runner up in Marketing Book of the Year 2016, and is already in a third print.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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