Boost your digital success with an enhanced UX (User Experience).

We will discuss best practices for creating digital user experiences that attract, persuade, and convert. We will cover high-level principles and methods to support your design thinking, as well as specific design patterns/guidelines across all platforms/devices. All our best practices are research-based (with full references provided) and illustrated with interactive exercises and real-world examples.

This is a highly informative and practical insight into the realm of User Experience (with plenty of opportunities for you to discuss areas of specific interest).

Who should attend?

This course is ideal for marketers (B2C, B2B or non-profit) who want to develop a compelling user experience to their audience.

It will support you in developing a long-term UX (User Experience) strategy, as well solving specific short-term issues.

Learning outcomes

  • Business case – why investing in UX (User Experience) makes good business sense
  • Digital behaviour – how you can expect most people to interact with your website/app (and what this means for your design decisions)
  • UCD (User-Centred Design) Process – how to set-up and manage a UX project, including the 3 main approaches to design
  • Audience research and testing – how to develop valuable insights, including: Persona & Customer Journeys, Usability testing, Paper prototyping & A/B testing…
  • Goals & metrics – ways to quantify and measure success
  • Customisation & personalisation – best practices for developing your strategy
  • Multi-channel experiences – best practices for delivering excellent experiences across different platforms/devices
  • UX (User Experience) principles – high-level ideas to support your design thinking across all platforms/devices, such as: Interaction cost, Aesthetics, Expectations & Consistency, Structure vs. Clutter, Affordances & Feedback, Progressive disclosure & Information scent, User control vs. Constraints…
  • Design patterns/guidelines – specific guidance for particular challenges across all platforms/devices, such as: Homepage, Navigation, Forms, Icons, Links, Buttons, Landing pages…

Course Dates

Start Date Duration Location
03 Aug 2022 1d Virtual
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15 Sep 2022 1d Virtual
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12 Oct 2022 1d Virtual
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08 Dec 2022 1d Virtual
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Course Director

Tim Fidgeon

Our UX (User Experience) training course is led by Tim Fidgeon, one of the UK’s leading trainers in user experience and online copywriting. Tim has over 20 years’ experience and has worked across the B2B, B2C and non-profit sectors. He is now a freelance consultant who works with many major brands, including HM Government, John Lewis, Tesco and Vodafone.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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