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User Experience (UX) design has become paramount for organisations seeking to succeed and thrive in competitive markets. A seamless and engaging user experience can significantly impact a company's success, influencing user satisfaction, customer loyalty, and overall business growth. This interactive one-day course will take you through how to craft exceptional user experiences:

  1. Design Thinking: Strategic approach to user-centric problem-solving
  2. Specific Solutions: Best practices for engaging UX design patterns
  3. Integrating AI: Leveraging AI for intuitive user interactions

Throughout the course, we will provide real-world examples and hands-on exercises to deepen your understanding of critical UX design issues. Additionally, you will have opportunities to discuss and apply these principles to your current and future projects, making this course highly practical and relevant to your professional needs.

Who should attend?

Ideal for marketers and website designers, this course provides a comprehensive grounding in the best practices for User Experience (UX) design, with a focus on effectively integrating AI technologies across various channels and devices.

This course is applicable to all sectors (B2C, B2B or non-profit).

Learning outcomes

  • Philosophical Approach: Develop a philosophical mindset to approach UX design challenges effectively
  • User Audience Targeting: Understand and cater to diverse user audiences through thoughtful design
  • Effective User Research: Master the use of appropriate methods for conducting insightful user research, such as focus groups, interviews, surveys, usability testing, and A/B testing
  • Core UX Principles: Apply high-level design tenets, including interaction cost & aesthetics, expectations & consistency, and affordances & visibility, to support design thinking
  • Multi-Channel Guidelines: Design seamless user experiences across various channels, including multi-channel, small screens, touch screens, voice control, and chatbots
  • Design Styles: Evaluate the pros and cons of different design styles, such as skeuomorphic, flat, and minimalist
  • Specific Design Patterns: Implement best practices for designing key UX elements, including homepages, navigation, comparison tables, forms and checkout, icons, and chat interfaces
  • Guidelines for Enhanced Experiences: Create engaging user experiences through onboarding and tutorials, gamification, and data visualisation
  • AI Integration: Utilise AI to support user research and hands-on UX design, while adhering to AI design guidelines when developing AI projects
  • Accessibility: Implement inclusive design principles to ensure accessibility for all users, including those with disabilities or diverse needs

Course Dates

Start Date Duration Location
09 Jan 2024 1d Virtual
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13 Feb 2024 1d Virtual
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26 Mar 2024 1d Virtual
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01 May 2024 1d Virtual
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Course Director

Tim Fidgeon

Tim is a CIM Consultant and Course Director. He has managed User Experience projects for Fortune 500 and FTSE 100 companies, including: BT, General Motors, GlaxoSmithKline, Google, Royal Bank of Scotland, Unilever, UPS, and Vodafone. These projects have included new product development, website re-designs and up-skilling global UX teams. He has over 20 years' experience in developing excellent User Experiences and driving growth. Tim's articles on User Experience have been published by: .net magazine, New Media Knowledge, Usability News and Web Standards Group.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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