This course is for anyone who is responsible for getting the most out the research being conducted in their organisation and applying it to their growth strategy. It involves a very “hands-on” individual assessment of your insight generation process, which people should be involved and how insights can be embedded at the heart of your strategic process.

Who should attend?

This course has been tailored for insights professionals and marketing managers who believe insights is a “need to have” not a “nice to have”. You would also be expected have a working knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team.

Learning outcomes

• Make the case for how insights drive the business
• Explore research tools and take inventory of your insight generation process
• Ways to improve knowledge management
• Lead a fact-based, data-to-insights journey
• Work through a critical path to problem definition
• Ensuring that you get the insight right
• Adding strategic value
• Telling the strategy story

Course Dates

Start Date Days Location
29 Oct 2019 2 London
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Course Director

Abigail Dixon

Abigail has over 18 years experience in brand management, strategic planning, communication plans, campaign activation and agency management, as well as training and capability. She has worked on many Household brands across multiple markets and sectors both client’s side and consultancy capacity creating and delivering brand growth through strategy, communications and NPD. Her approach is to empower you to deliver your strategic and communications plans through the appropriate communication platforms and ensure you deliver a strong return on investment. Email marketing is one of many communication platforms that we can leverage and she has recently built and implemented a capability program to roll out new digital platforms, including email to over 1500 marketers globally.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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