Insight is the key foundation to any long-term strategic growth plan being developed and embedded in an organisation, it’s also the essential tool that enables the customer or consumer to be at the heart of any marketing orientated organisation.
This hands on course will empower you to lead a review and step change the role insight is playing in your organisation by conducting “hands-on” individual assessment to ensure that the correct data and research is being conducted, mined to extract insight to gain competitive advantage and that the findings are utilised in day to day strategic decision making and in long term growth strategy.
Who should attend?
This course is for marketing or insight professionals that are responsible for ensuring that insight is at the heart or those that wanting to drive an organisation to be insight led. It will provide with the tools and techniques to review and plan the role insights could and should play in the strategic planning process