Tailored Training Solutions
CIM training programmes improve the marketing capability of individuals within your organisation. We help to drive the growth of your business with knowledge of the latest marketing strategies and tactics, whilst helping you retain top talent through quality investment in your employees.
Our global network and unrivalled industry experience make us the perfect partner to deliver off-the-shelf and bespoke training programmes. We provide a modular solution which allows you to work with us in a way that suits your needs – whether that’s an individual training course or a full end-to-end programme.
Below are the different phases which make up our tailored training solutions. Take a look to see how we can meet your requirements.
ASSESS | Identifying key areas for development
- Identify skill gaps in individuals and teams
- Highlight trends across your department
- Optimise the focus of your budget
DELIVER | Providing your programme in a way that suits you
- Face-to-face in your workplace, preferred venue or at CIM
- E-learning options to minimise time away from desk
BUILD | Creating a solution that drives business growth
- Off-the-shelf and fully bespoke training programmes
- Access to over 80 expert course directors
- The latest marketing strategies and tactics
SUPPORT | Maintaining skill levels after training
- Post-training evaluation to identify skills uplift
- CIM membership for ongoing support and inspiration
- Mentoring to help continual development
Who we work with
“Over one hundred of our colleagues have undertaken CIM professional marketing qualifications and the skills and knowledge developed as a result have strengthened marketing activity across the British Council.”
“Thanks to the CIM, once again, who have delivered a superb foundation marketing course to our Challenge events team.”
“A really interesting day with plenty of thought provoking content. Now time to put it into action.”
“The trainer was informative and insightful, and tailored the course to fit our exact requirements. We would not hesitate to recommend both the course and the trainer.”
“The workshop was excellent. It was well worth having the course tailored to meet our particular needs. Vanessa was really engaging and her real-life examples of product management were extremely valuable.”
“CIM listened to our needs and created a course that overcame our unique challenges and helped our team increase business revenue.”
“We’re noticing knowledge and capability improvements across those Marketing colleagues who’ve attended and participated. I have no hesitation in recommending CIM as an organisation and the training programmes that they run.”
Articles and insights
How do you identify a marketing skills gap in your company? And what can you do to close one?
The power of human connections can only be unleashed when you have a team with complementary skills, good morale and a culture that brings out their best.
Everything around us is changing. Planning cycles are shorter as long-term becomes more unpredictable.
Research published by CIM in partnership with Target Internet has revealed a significant lack of digital marketing skills among senior marketing professionals
In today's world of digital technology, it's easy to forget that marketing success stories are the result of individuals and teams.