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Improve marketing capability with Tailored Training Solutions

Our tailored training solutions provide end to end learning and development programmes for organisations of all sizes. From identifying skills gaps to delivering practical training courses and internationally recognised qualifications, our bespoke programmes improve marketing capability and build business advantage.

And as our courses can be delivered in your workplace, they’re twice as cost effective as outplacement courses.

We work with our clients across four phases: Assess, Build, Deliver and Support. These form a complete solution that maximises return on investment and simplifies measurement. Our approach is completely bespoke and you can choose to work with us in just one specific area – it’s entirely up to you.

ASSESS | Identifying key areas for development

We can provide analysis of marketing capability through our development needs analysis tool – Marketing DNA which identifies existing skills gaps and areas of strength at company, team and role levels.

The output of CIM Marketing DNA allows you to:

  • Identify key areas for development
  • Set development objectives and identify priorities
  • Understand the capabilities and competencies needed to be a proficient professional marketer
  • Create bespoke learning and development programmes to meet needs
  • Evaluate post course measuring progression

For more information, please get in touch using the contact form.

BUILD | Creating the solution to meet your needs

We provide three course options when building your training programme:

Off-the-shelf – the course director can deliver one or more courses from our extensive range of off-the-shelf public training courses.

Tailored – the course director can take the content from one or more of our off-the-shelf public training courses and tailor it to your industry and skill gaps.

Bespoke – the course director will work with you to design a completely bespoke programme of training.

All training courses can be delivered in your workplace, making them twice as cost effective as outplacement courses. Or the course can be at a preferred venue of your choice, at CIM’s headquarters (Moor Hall in Cookham) or delivered virtually.

Our training specialists

We have over 80 course directors who are expert practitioners and trainers in their areas of marketing. Specialist areas include: 

  • Brand
  • Digital Marketing
  • Marketing Strategy
  • Marketing Communications
  • Product Management
  • Customer Experience
  • Social Media Marketing
  • Copywriting and Content
DELIVER | Providing your programme in a way that suits you

We offer a variety of training approaches to best suit the needs and availability of your team:

Bespoke workshops can accommodate up to 12 participants at a time and are run in your offices as half or full day experiences. They blend a mixture of practical application and theory, and are matched to your industry.

E-Learning our E-learning platform is ideal if your team is very busy and requires the flexibility of online training.

Qualifications – our professional qualifications support your organisation’s marketers, developing their knowledge and encouraging continued development.

Recognition programme – for businesses with in-house marketing training, our recognition programme enables us to work in partnership and validate with CIM assessments. 

Train the Trainer we can licence our content to your organisation and if required, conduct training and coaching with your chosen trainer.

SUPPORT | Maintaining skill levels

We offer post-learning support to help you and your team stay up to date with the latest trends and advancements in marketing. CIM membership provides access to a range of content, monthly webinars and information resources.

We also offer coaching services, matching you with a coach that has the experience and knowledge in whichever area of marketing you require.

Case studies


Get in touch

To discuss your training requirements, call us on +44 (0)1628 427250 or complete the form below.

What do our customers say about us?

  • british-council
  • kayak
  • british-gymnastics
  • macmillan
  • ooredoo
  • skybet
  • yakult