As well as offering learning and development programmes, we also offer post-learning support. CIM membership can help you and your team stay up-to-date with the latest trends and industry insights in marketing, as well as support everyday tasks. You can access our content hub, quarterly magazine, monthly webinars and marketing toolkits. Also, we offer mentoring services where we match your organisation with a mentor that has the experience and knowledge in whichever area of marketing you are looking for support in.
Find out more about the post-learning support we offer:
Our Marketing DNA also provides post course evaluation, identifying how far the team has progressed against our Professional Marketing Competencies and highlighting the remaining areas for development.
We are committed to measuring the impact of learning and improving marketing skills and capabilities. Our evaluation approach begins at the course design level and follows the ‘Kirkpatrick method’ – reversing the normal analysis to ensure the priorities of delivery are considered first. Once the programme is completed, our team will work with you to deliver an evaluation that uncovers the full value brought to individuals, teams and the organisation.
Being a member of CIM shows that your organisation’s marketers are recognised as current and actively engaged professional marketers. Our membership has been designed to support marketers at every stage of their career. We help them develop their marketing capabilities, expand their marketing communities and keep them informed on the latest news in marketing. With our membership, your organisation secures access to a range of benefits designed to help your marketers stay ahead of the curve.
Some of the benefits include:
- Access to our content hub, Exchange, which features articles, blogs and videos to help your marketers keep up-to-date with the latest trends and ideas in marketing
- Opportunity to attend regional events and national summits, where you can network with marketing professionals
- Access to marketing toolkits and templates to support you in your day-to-day activities
- A CPD programme so you can demonstrate your marketing capability and commitment to the profession
Your team may require a refresher of the training we delivered, which is why we offer follow up workshops as post-learning support. These workshops are designed to ensure that your team are continuing to use the skills and knowledge they learnt.
We can provide a mentor to help you and your team continue to develop. We match your needs to a mentor with the industry knowledge and experience in an area of marketing you need support in. Mentoring can increase motivation in your team, as it can boost an individual’s self-confidence and give them a clear direction with their development.