As well as offering training programmes, we also offer various options of post-learning support.
CIM membership will help support and inspire your team at every stage of their marketing career. Our membership was created to help develop marketing capabilities, expand communities and keep your team up-to-date and informed.
Ultimately, your employees will have access to a range of benefits across our membership 4Cs: Career, Capability, Community and Content.
Our Marketing DNA also provides post course evaluation, identifying how far the team has progressed against our Professional Marketing Competencies and highlighting the remaining areas for development.
We are committed to measuring the impact of learning and improving marketing skills and capabilities. Our evaluation approach begins at the course design level and follows the ‘Kirkpatrick method’ – reversing the normal analysis to ensure the priorities of delivery are considered first. Once the programme is completed, our team will work with you to deliver an evaluation that uncovers the full value brought to individuals, teams and the organisation.
Your team may require a refresher of the training we delivered, which is why we offer to follow up workshops as post-learning support. These workshops are designed to ensure that your team is continuing to use the skills and knowledge they learnt.
We can provide a mentor to help you and your team continue to develop. Your needs are matched to a mentor with the industry knowledge and experience in an area of marketing you need support in. Mentoring can increase motivation in your team, by boosting an individual’s self-confidence and giving them a clear direction with their development.
We understand that formal marketing qualifications do not fit the needs of all organisations. Likewise, existing modules or units within the suite of CIM qualifications may not always fit the requirements of employee’s needs. Our Corporate Partnership options bolster your existing employee training programmes or develop new bespoke schemes:
We will map your non-assessed training programme against our unique Professional Marketing Competencies – a framework of skills and behaviours required of today’s professional marketer.
Your employees will be reassured by the recognised content, knowing that it maps to the industry’s required competencies.
We give you a ‘CIM Recognised Programme’ logo for your promotional use, helping to differentiate your organisation.
We work with you to develop a bespoke qualification or integrate any of our existing qualifications into your assessed training programme. Both options include:
- Customised case studies – ensures the content is relevant to your organisation and industry
- A mix of theory and practice – gives your marketers a fresh perspective on their role and your organisation
- A choice of flexible learning methods – choose face-to-face, online or blended (a mix of the two)
Your employees will obtain a CIM qualification that is respected industry-wide.
We give you a ‘CIM Strategic Partner’ logo for your promotional use, demonstrating our relationship and differentiating your organisation.