Practical Insights: Fundamentals of marketing
- Broadcast: Wednesday 13 March 2019
- Richard Mayer
- 13 March 2019
Today, for most companies, customers are driving the buying process more and more. Understanding customer behaviour, managing customer journeys, delivering customer value and demonstrating ROI through coordinated marketing management are all key features of marketing today.
In this webinar, we provide an understanding of the principles that underpin and guide modern marketing. We'll cover the core concepts, skills, knowledge, processes and capabilities that are required to successfully support, manage and deliver organisation success.
What you'll learn:
- Core principles of marketing that have never changed
- Demonstrating the ROI of marketing
- Emergence of modern marketing principles that are underpinned by developments in
- Data management capability
- Digital transformation
- Marketing technology evolution
We run monthly webinars that are exclusive to CIM members, enabling you to watch and listen from your desk, or catch up on demand when it's convenient for you.
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