March 23, 2022
6:30 PM - Marketing Club
The exponential rate of change and disruption in the world mean that the traditional organisation-structure-led approach is no longer fit for purpose. A combination of alignment, establishing a sense of shared values with all stakeholders and agility is the key to sustained success. This session explains the new paradigm for organisations, provides a tried and tested, detailed methodology and brings the theory to life with a range of case studies.
Speaker:- Alan Williams, Director of ServiceBrand Global
Alan coaches progressive leaders of service sector organisations, internationally and in the UK, to deliver values-driven service for sustained performance. He is a published author and speaker whose projects have delivered measurable business results across a balanced scorecard and been recognised with industry awards.
All attendees will be entered into a competition to win a free copy of Alan’s latest book ‘The values Economy: How to deliver purpose-driven service for sustained performance’ which retails at £14.99. Two lucky winners will be drawn at random after the webinar and contacted by CIM for delivery addresses.
The webinar will last about an hour and is inclusive of a live Q&A after the presentation.
This is the sixth of our CIM Marketing Club webinars planned for this academic year.
To register for this webinar please click here or on the image at the top of the page.
What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.
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