February 12, 2020

6:00 PM - London

This event is fully booked

Students expect personalised experiences but increasingly operate beyond where universities can track. They share less with brands, engage more through private apps than via public feeds, and UniQuest’s international stealth applicant research shows that most won’t enquire before application.

UniQuest have been working in partnership with Clare Beckett, Director of Student Recruitment at Kingston University, to develop deeper levels of personalisation, tracking impact throughout the cycle.  Clare will share her experiences of the practical application of the principles of personalisation from her over 20 years’ experience within the sector.

With a million student interactions at their fingertips, UniQuest has extensive experience of using data to improve student conversion from first point of enquiry to enrolment. Jennifer Parsons, Director of Partnerships and Insights at UniQuest, also brings over 20 years’ experience of recruitment across universities in London.

Learn how you can achieve personalised recruitment and measure your return on investment (ROI) as prospects become more difficult to track through the recruitment funnel. The session will cover both UK and International marketing approaches.

CPD category: Insights
Duration: 2 hours

This event is kindly sponsored and hosted by VMAGROUP.

Registration and networking drinks reception is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.

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VMAGROUP
23 Bedford Square
London
WC1B 3HH
United Kingdom

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Sector: Higher & Further Education

Region: London
Map link: click here

Speakers: Clare Beckett and Jennifer Parsons

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £30
  • Studying member: £30
  • Student: £30
  • Non-member: £50

The prices shown include VAT with refreshments. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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