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Bruce M McKinnon is a Brand Strategist and author of the award-winning book ‘What’s Your Point?’ which is available in the CIM bookshop. The book explores how brand strategy can fuel business growth, referencing some of the world’s most successful brands as well as sharing case studies from Brand Arrow, his own global consulting practice.
Bruce regularly speaks on the subject of brand at conferences, business schools, facilitates workshops, and has been invited to speak at both CIM Marketing Club and Tutor conferences. He holds an MBA from Cranfield School of Management and the CIM Post Graduate Diploma in Marketing.