What you will learn

Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.


Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

Download brochure 

To discuss our Qualifications
Call +44 (0)1628 427120
Email qualifications@cim.co.uk

Find a study centre for this qualification near you

Study Centres


Each module can be achieved as an individual award, which can be built up to attain the full certificate.

Marketing Award - CIM L4

Integrated Communications - CIM L4

Customer Experience - CIM L4

Digital Marketing - CIM L4

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required.

CIM L4 Certificate in Professional Marketing full pathway

What does it cost?*

Tuition costs

Your study centre will be able to provide you with the cost of tuition.

Other costs (payable to CIM)

Annual registration fee - £60
Total assessment fees - £435 (£375)**

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

**Discount available to members who reside in countries listed as eligible for an international reduced rate.

Download qualification specification.

Do I qualify?

One or more of the following is required to gain entry onto this module:

  • CIM Level 3 Introductory Certificate in Marketing.
  • CIM Foundation Certificate in Marketing.
  • Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above).
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.

If English isn’t your first language, you will also need to demonstrate
you’ve achieved one of the following English language qualifications
within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a Study Centre

Study Centres

What’s my next move after the Certificate in Professional Marketing?

Take a look at the Diploma in Professional Marketing– develop a deeper understanding of marketing principles and practice.

To discuss our Qualifications
Call +44 (0)1628 427120
Email qualifications@cim.co.uk