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Overview

Following this one day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.

Who should attend?

  • People who are new to the world of marketing communications and are looking for a concise overview.
  • Those who have marcoms responsibilities as part of a wider role.

Learning outcomes

  • Analyse the role of marketing communications within your organisation.
  • Uncover the needs of target audiences to aid communications messages.
  • Judge the effectiveness of campaign activity.
  • Work closely with professional suppliers such as advertising agencies.
  • Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling.
  • Capitalise on the full potential of electronic media in a marketing communications context.

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
19 Jun 2018 19 Jun 2018 London
19 Sep 2018 19 Sep 2018 London
26 Oct 2018 26 Oct 2018 Edinburgh
14 Nov 2018 14 Nov 2018 Birmingham
06 Dec 2018 06 Dec 2018 London

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.