To help product managers become more successful in their roles by introducing them to a systematic framework for product management – the role, key tasks and processes to use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of the principles of product management as applied in a range of industries - both goods and services.

Who should attend?

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management. Some previous knowledge of basic marketing principles is assumed.

Learning outcomes

• Clarify your role and responsibilities.
• Deal with some of the common challenges facing product managers.
• Understand the key elements and stages in building a product plan.
• Understand and contribute to the product development process.
• Evaluate your product range and suggest alternatives for performance improvement.
• Develop appropriate product strategies based on an analysis of the lifecycles of your products.
• Analyse a portfolio of products and understand the role of your product in its portfolio.


Course Dates

Start Date Days Location
17 Sep 2019 1 London
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07 Nov 2019 1 London
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11 Dec 2019 1 London
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Course Director

Vanessa Moon

Vanessa Moon’s experience in marketing and brand stretches over 18 years. She is a highly experienced international trainer and consultant having worked with a host of leading fmcg, retail and financial service brands. She is consistently recognised as engaging and inspiring  - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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