How to respond to positive and negative reviews online

• 22 March 2024

The internet has radically changed how people shop for almost everything, which is why having a positive online presence is a huge advantage for businesses.

Let's face it: nobody likes receiving negative feedback. Now, I'm not talking about when your best friend says they hate your new hairstyle (although, ouch) – I'm talking about when a customer claims the product or service they received isn't quite up to scratch.

Not only does it knock confidence, but for businesses, it can also have a substantial impact on their reputation.

In today's digital world, online reviews on platforms like Google, Facebook and Yelp give people a way to share their experiences with businesses and fellow customers. And with 95% of customers reading reviews before buying a product, it's understandable why they can be an important concern for businesses.

Tags:

• Brand
• PR and Reputation
• Digital Marketing
• Marketing Communications

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