CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

How advertising turned Christmas into a cliché – and what to do about it

This podcast will:

• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring
• Ask what agencies are doing to break the formula of samey Christmas ads
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year extolling