Key Insights: Building a career as a modern marketer

Key Insights: Building a career as a modern marketer

  • Broadcast: Thursday 11 July 2019
  • Scott Allen

Modern marketing can often mean different things to different people. However, one thing is clear: the marketing team of today is different to how it used to be and is now about two types of persona: scientist and creative. If you put those two together, that’s when you’re closer to becoming a modern marketer. Clearly there are certain skills you require when you think about roles within a modern marketing team.  But what about your personal development and growth? What you should be doing to transform as a marketer?

In this webinar, you will learn:

  • What does being a modern marketer really mean
  • How to start a successful marketing career
  • What a typical marketeer’s top 5 KPIs would be
  • When to move to a more strategic role
  • The value of mentoring.

About the Speaker

Scott Allen
Scott Allen Global Marketing Development and Strategy Director, Microsoft

I come to work every day with the mindset of how digital transformation can help organisations and individuals to achieve more and work with many customers across commercial, public sector, education and the third sector. I have spent the last four and a half years as CMO within Microsoft UK where I was responsible for leading marketing for two go to market areas - Consumer and Commercial. The Consumer and Commercial teams are integrated with the CMO "Marketing Services Centre of Excellence" - Digital and Events.

I now am part of the Microsoft HQ team that is leading the global marketing transformation of Microsoft’s large and fast growing commercial businesses, including AI, Microsoft Azure, Microsoft 365, Dynamics 365, Windows, SQL, Surface, and Visual Studio/Developer Tools. In this global role I am part of the team that ensures our current marketing transformation investments are successfully developed and adopted globally. In addition, I am focused on leading new strategic approaches and programs to further extend our marketing capabilities and their impact.

I can be found on Twitter: @ScottAllenUK

Back to all