Member Exclusive: Common content marketing mistakes you should avoid Exchange_Lock

Member Exclusive: Common content marketing mistakes you should avoid

  • Broadcast: Wednesday 27 April 2022
  • Chris Lee

It is now easier than ever to create, distribute, and view content online, which can be extremely beneficial to business and consumers alike. With such a large volume of content now available, however, it can be difficult for businesses to truly create content that cuts through the noise.

Despite technological advancements, a variety of new platforms and opportunities that continue to emerge in the digital marketing space, many brands keep making mistakes with their content and fail to stay on top of trends. Register now and join us for this member exclusive webinar with CIM course director, Chris Lee, where we will look at how brands can avoid the most common content marketing missteps and shape their strategies for success.

Members can watch now to find out:

  • What does content marketing look like in 2022?
  • What tools do you need to continually assess your content marketing?
  • What makes for a successful content marketing strategy?

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About the Speaker

Chris Lee
Chris Lee Course Director, CIM

Chris Lee has years of experience across multiple sectors including technology PR, digital strategy, and journalism. He is a conference speaker, digital skills trainer and tech copywriter with international reach and major brand experience. Chris has also written 'Origin Stories: The Pioneers Who Took Football to the World', which came out in April 2021.  

Chris has also written for IT Week, Computing and Computer Reseller News. He also led the team that won Business Blog of the Year 2007 for tech consultancy Rainier PR (now Speed Communications).

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