Member Exclusive: How purpose can guide your brand to its highest potential Exchange_Lock

Member Exclusive: How purpose can guide your brand to its highest potential

  • Broadcast: Thursday 17 November 2022
  • Paul Hitchens

Are you looking to build a resilient, values-driven brand?

To be both successful and sustainable, it is vital that brands find the balance between purpose and profit, and listen to the wants and needs of their customers.

Register now for our upcoming member-exclusive webinar where author and CIM course director, Paul Hitchens, will provide insights, examples, and practical tips to help you reach your brand’s goals by creating a sustainable and purpose driven strategy.

Members can watch the webinar on demand to discover:

  • How to use the ‘Key Brand Criteria’ model
  • How to embed purpose into the heart of your brand strategy
  • How to cultivate and support your brand’s culture.

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About the Speaker

Paul Hitchens
Paul Hitchens Course director, CIM

Paul Hitchens MCIM Chartered Marketer is a published Author, CIM Course Director, TEDx Speaker, and Media Contributor with over 30 years creative industry experience. Paul is a highly experienced brand strategist and trainer with a successful track record of developing and managing brands with management teams of household brand names across the EMEA region.

In addition to his duties as a Course Director, he is a regular contributor to the content hub through articles and member-only webinars. 

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