Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®
- Broadcast: Wednesday 19 May 2021
- PR Smith
- 19 May 2021
The world has changed since COVID came along. Jobs, work, management, commuting, workspaces have all changed dramatically. The invisible triggers that make up day to day trading – supply, demand, and the market – have all adjusted under extreme circumstances. Three distinct crises are also occurring, almost simultaneously in the business community, creating distinct, long-term challenges for marketers.
However, new opportunities are emerging too. New ways of working mean new economic structures are possible. How will new post-Covid attitudes affect both consumerism and employment? Or is this simply an acceleration of the rapid change we have all experienced in the marketing industry? How much do we as marketers need to be aware of these changes?
Members can watch our webinar on demand, where SOSTAC® creator PR Smith will explore how his planning framework can provide a structure to deal with accelerated change. Tune in and you’ll learn:
- What changing workspace strategy means for marketers
- How three distinct crises are affecting the workplace right now
- All about ‘Super AI’, ‘Hyper-Competition’, Clubhouse, and much more.
About the Speaker
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