Member Exclusive: Where brands should start with sustainability and the role marketing plays
- Broadcast: Thursday 28 July 2022
- Michelle Carvill
- 28 July 2022
Marketers have a significant role to play in driving behaviours that make a positive impact. It’s important that they take time to consider how they can use their skills, insights, communications, and influence as a force for good.
In pursuit of profit, many brands are still trying to get away with doing the minimum to support the sustainable agenda. Today, in line with new regulations and the changing expectations of both consumers and employees, brand’s must reconsider their actions, and think about how they can support an agenda that truly balances people and planet alongside profit.
Register now for our upcoming member exclusive webinar presented by CIM course director and co-author of Sustainable Marketing: How to drive profits with purpose, Michelle Carvill. Michelle will share practical advice and takeaways to leave you feeling prepared and empowered to start your sustainability journey.
- The current sustainability challenges facing businesses
- Practical advice and takeaways to help you balance purpose and profit
- The role marketing plays in driving sustainability at the heart of the business
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