Member Exclusive: How marketers can drive sustainability across the business

Broadcast: Tuesday 27 April 2021
Michelle Carvill

27 April 2021

Socially and environmentally responsible practices are an increasing talking point for consumers looking to advocate brands, as well as a strong pull for marketers when considering places to work. Sustainability is one of the big issues of the current business landscape and marketers will know the dangers of a superficial approach to the subject, with worries over greenwashing and customer backlash growing. Many professionals are now asking how sustainable their strategy is, or even how to get started.

CIM course director Michelle Carvill is the author of 'Sustainable Marketing - How to drive profits with purpose' and an expert in embedding sustainability in to your business plan. In our exclusive webinar, she outlines why marketers need to consider the sustainability factor and why they are best placed to answer the long-term questions that are holding business back.

Watch on demand and you will learn:

Why the current sustainability landscape affects marketers
How to build a business case for sustainability for even the most reluctant boardroom
How marketers can get started on an action plan for long-term success.

This webinar is available to our members on demand.

Member only content

Become a member to enjoy full access to this article and a wide variety of digital content and features on our site. Join CIM from just £15.00 per month for an annual membership.

If you are already a Member please log in by the button below.

Guest Membership

Guest Membership is free and gives you access to some areas of our website(s) that are unavailable to non-members (this page for example).

Please enter your email address below... please be accurate as an email will be sent to that address to confirm ownership. A link will be provided within the email which will then enable you to enter your name and password.

Michelle Carvill Course director CIM

About the Speaker

Michelle Carvill Course director, CIM

Michelle Carvill is the Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. She advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

Michelle is also one of the authors of Sustainable Marketing: How to Drive Profits with Purpose, published by Bloomsbury in 2021.

For CIM, she is a Course Director specialising in influencers, sustainability, digital marketing and social media.