Member Exclusive: How marketers can drive sustainability across the business
- Broadcast: Tuesday 27 April 2021
- Michelle Carvill
- 27 April 2021
Socially and environmentally responsible practices are an increasing talking point for consumers looking to advocate brands, as well as a strong pull for marketers when considering places to work. Sustainability is one of the big issues of the current business landscape and marketers will know the dangers of a superficial approach to the subject, with worries over greenwashing and customer backlash growing. Many professionals are now asking how sustainable their strategy is, or even how to get started.
CIM course director Michelle Carvill is the author of 'Sustainable Marketing - How to drive profits with purpose' and an expert in embedding sustainability in to your business plan. In our exclusive webinar, she outlines why marketers need to consider the sustainability factor and why they are best placed to answer the long-term questions that are holding business back.
Watch on demand and you will learn:
- Why the current sustainability landscape affects marketers
- How to build a business case for sustainability for even the most reluctant boardroom
- How marketers can get started on an action plan for long-term success.
This webinar is available to our members on demand.
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