Member Exclusive: The critical role of storytelling in brand recovery Exchange_Lock

Member Exclusive: The critical role of storytelling in brand recovery

  • Broadcast: Monday 29 March 2021
  • Anthony Tasgal

How businesses engage with their customers will be vital to their short-term recovery, but it's also an important factor in their long-term success. That means it is more important than ever that marketers turn brand recognition into brand advocacy. But what skills do they need to help their brands stand out in a crowded market?

It's time for good marketers to become great storytellers. Effective storytelling helps create engaging communications that ultimately drive recognition for businesses, but it also helps deliver better presentations that will drive internal advocacy for your brand. All this means that storytelling is the skill that will make your marketing stand out.

Watch our webinar on demand and you'll learn:

  • The subtle rules for creating brand advocacy
  • What makes a compelling presentation to help secure internal buy-in
  • How simple storytelling techniques cut through widespread 'attention spam'.


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Anthony Tasgal Course director CIM

About the Speaker

Anthony Tasgal
Anthony Tasgal Course director, CIM

Anthony Tasgal – or Tas as he is normally known – has over 15 years’ experience in writing and carrying out courses on the subject of storytelling in business, from across the UK to the US and in France.

He regularly speaks at Admap and other industry events, and is a Course Director for CIM, a Lecturer at Bucks University and a Trustee of the Phoenix Cinema in East Finchley. Tas is also the author of “The Storytelling Book”.

As well as delivering specialist training for CIM, he is a regular contributor to content hub, through appearances on podcasts and webinars. 

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