Practical Insights: Multi-channel digital marketing
- Broadcast: Monday 20 May 2019
- 20 May 2019
How do you create an effective multi-channel marketing campaign? Is it all about brand consistency and using the same creative elements? They are important, but effective multi-channel marketing is more than that. You should focus on using customer insight to generate media neutral ideas that work across a variety of media.
This webinar will discuss how to generate those media neutral ideas, how to combine media channels effectively and how to measure the elements of your campaign. The session will focus on digital comms, but will also highlight why integration is about delivering a consistent customer experience in on and off line channels.
What you'll learn:
- How to develop media neutral multi-channel campaign ideas
- How to measure multi-channel campaigns
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