Member Exclusive: Driving digital strategies for social media Exchange_Lock

Member Exclusive: Driving digital strategies for social media

  • Broadcast: Wednesday 19 August 2020
  • Michelle Carvill

Businesses looking to rebuild after a worldwide pandemic will need robust digital marketing, both to steady the ship and then seek growth. Digital marketing will be key to the recovery, but do marketers have the skills to make full use of their digital knowledge, particularly in social media?

SMEs need to translate social media engagement into revenue and make full use of the digital tools at their disposal. Learning from how big brands have developed their messaging during lockdown can offer a pathway for agile smaller businesses to work their way back to recovery. Now more than ever, marketers need to know how to get the most from their digital strategy to drive revenue and engage key stakeholders.

Listen to our webinar where you'll discover:

  • How organisations can use their digital and social media presence to enhance relationships with key stakeholders
  • Which social media marketing tactics to prioritise when budgets are tight
  • Some hot tips on enhancing digital literacy across an entire business.

Listen on demand to discover how marketers can drive their digital strategy through social media.

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Michelle Carvill Course director CIM

About the Speaker

Michelle Carvill
Michelle Carvill Course director, CIM

Michelle Carvill is the Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. She advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

Michelle is also one of the authors of Sustainable Marketing: How to Drive Profits with Purpose, published by Bloomsbury in 2021. 

For CIM, she is a Course Director specialising in influencers, sustainability, digital marketing and social media.

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