How to create content that drives conversion Exchange_Lock

How to create content that drives conversion

  • Broadcast: Wednesday 29 January 2020
  • Chris Lee

Content is central to informing and persuading your target audiences. On your own website, social media channels and search engines, visibility and clarity are key to communicating your message. As consumers become more cynical about advertising, and newer forms of chasing customers are seen as less trustworthy than the old methods, brands who can create engaging content can cut through the noise.

Watch our webinar on demand and you will get a taster of how your company, big or small, can increase traffic, change perceptions, drive business and much, much more.

You’ll discover:

  • How to establish your business objectives
  • All about the content armoury
  • Appropriate tone of voice
  • The intricacies of writing for the Web and social media

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About the Speaker

Chris Lee
Chris Lee Course Director, CIM

Chris brings more than two decades of experience in technology PR, digital strategy and journalism. As well as a CIM course director, he is also a conference speaker, digital skills trainer and tech copywriter with international reach and major brand experience. 

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