Practical Insights: Partnership marketing - is this the eighth P? Exchange_Lock

Practical Insights: Partnership marketing - is this the eighth P?

  • Broadcast: Tuesday 21 March 2017
  • Simon Hall

We’ve heard of the 7P’s, but is partnership marketing the eighth P to add the marketing mix?

Partnering to grow a business is becoming more interesting for marketers; in the past this was left to business development and sales, but marketers now play a pivotal role in identifying partners who can lend credibility to messages, help a business gain access to new customers and open doors to new markets.

Watch this Practical Insights webinar and you'll learn about: 

  • Collaborative marketing across the buyer journey
  • Collaborative marketing supporting marketing and business goals
  • Collaboration across the customer life-cycle from acquisition to retention, and to developing the customer business
  • Tips and tools for partnership creation and management

Member only content

Become a member to enjoy full access to this article and a wide variety of digital content and features on our site. Join CIM from just £16.50 per month for an annual membership.

If you are already a Member please log in by the button below.

Login Become a full member

About the Speaker

Simon Hall
Simon Hall Course Director, CIM

A Senior Marketing Director with over 20 years’ experience in B2C and B2B marketing. Simon Hall has  held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips.

Back to all