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Alan Barker is course director of CIM’s Copywriting Masterclass. As managing director of Kairos Training Limited, Alan has over 25 years’ experience training and coaching effective writing. Alan has authored over 20 books, including the best-selling ‘Improve Your Communication Skills’, and works with a wide range of organisations in just about every sector. He applies a deep understanding of how language works to help people write more effectively, engagingly and persuasively.