Member Exclusive: Propel B2B growth with account-based marketing
- Broadcast: Wednesday 24 February 2021
- Patrick Rea
- 24 February 2021
B2B marketing has a good reputation for high returns, but marketers will need to draw on all of their strategic skills to convince businesses to buy their expertise in a turbulent market. Account-based marketing (ABM) is a proven B2B strategy to align sales and marketing teams in order to understand what each buyer really wants and then create a personalised buying experience.
In our webinar, industry expert Patrick Rea will offer his tips on how to reinvent strategies, tackle external events, and increase ROI whilst doing so.
Join us for our webinar to find out:
- How buyers’ needs have changed over the last year
- Some little known tricks for identifying what buyer needs are right now
- How marketers can help align short-term business needs with long-term customer retention.
CIM members can register now and tune in on 24 February to find how to propel B2B growth with account-based marketing.
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