What you will learn

Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.

Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.

Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used. 

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To discuss our Qualifications
Call +44 (0)1628 427120
Email qualifications@cim.co.uk

Find a study centre for this qualification near you

Study Centres


Each module can be achieved as an individual award, which can be built up to attain the full foundation certificate.

Marketing Principles awards CIM L3 QualificationsCustomer Communications Awards - CIM L3 Qualifications

Digital Essentials awards CIM L3 Qualifications

Full qualification

To achieve the qualification, a pass in the mandatory module and ONE elective is required.

CIM Foundation Certificate in Marketing full pathway

What does it cost?*

Tuition costs

Your study centre will be able to provide you with the cost of tuition.

Other costs (payable to CIM)

Annual registration fee - £60.00
Total assessment fees - £210.00

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.

Download qualification specification.

Do I qualify?

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

Next steps - find a Study Centre

Study Centres

What’s my next move after the Foundation Certificate in Marketing?

Take a look at the Certificate in Professional Marketing – develop a deeper understanding of marketing principles and practice.

To discuss our Qualifications
Call +44 (0)1628 427120
Email qualifications@cim.co.uk