What you will learn
Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used.
What does it cost?*
Your study centre will be able to provide you with the cost of tuition.
Other costs (payable to CIM)
Annual registration fee - £55.00
Assessment fees - £200.00
*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.
Do I qualify?
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
- IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
- Cambridge Certificate of Advanced English grade B or above.
CIM will consider other equivalent alternatives.