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    With the countdown to the end of Universal Analytics underway and the auto-migration to GA4 complete, it's important to understand what Google Analytics 4 has to offer and how to use it properly. The shift from Universal Analytics to GA4 may seem daunting, but this 2-hour course is designed to quickly take you through the essentials of migration. It provides a comprehensive overview of GA4's powerful insight capabilities and how to manage the switch.

    One of the key benefits of GA4 is its ability to track user behaviour across devices and platforms, providing a more complete picture of your audience. This includes tracking web and app interactions in a single property, allowing you to see how users engage with your brand across all touchpoints. Additionally, GA4 offers advanced machine learning capabilities that help predict future actions and behaviours based on past data, allowing you to make informed decisions about your marketing strategy.

    One of the main benefits of GA4 is its ability to provide businesses with valuable insights into customer behaviour and marketing performance. However, to fully take advantage of these insights, it is crucial to understand how to use the platform properly. This 2-hour course is the perfect solution for businesses looking to make the transition to GA4 smoothly and efficiently. By learning the essentials of GA4 migration and management, businesses can gain a competitive edge and stay ahead of the game in an increasingly data-driven business landscape.

    Due to the popularity of our GA4 courses we are frequently adding new dates.  If you are unable to attend the date(s) currently advertised, please contact our Learning Advisors on +44 (0)1628 427360 who will be able to add you to our waiting list.

    Who should attend?

    This course is aimed at marketers preparing to make GA4 their primary analytics tool. 

    If you are looking to implement GA4, you may be interested in attending the Google Analytics 4 (GA4) one-day virtual course.

    If you are a GA4 Editor or Administrator, the Google Analytics 4 (GA4) Advanced one-day virtual course covers advanced settings.

    Learning outcomes

    • Auto-migration and how to set GA4 up properly
    • Data retention and its limits
    • Integrate GA4 with Google Ads and Search Console 
    • GA4 Insights
    • GA4 standard reports overview

    Course Dates

    Start Date Duration Type
    No Course Dates Available

    Course Director

    Graham Hansell

    Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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