Member Exclusive: Supercharge your SEO and first-party data strategy Exchange_Lock

Member Exclusive: Supercharge your SEO and first-party data strategy

  • Broadcast: Wednesday 18 May 2022
  • Graham Hansell

If your marketing strategy is reliant on paid media and the previous generation of analytics, now is the time to plan for change.

Get ahead of the curve with this member exclusive webinar. Data expert Graham Hansell will share his tips on how to grow your SEO and reduce the risk of lost traffic when both third-party cookies and Google Universal Analytics stop serving data to marketers in 2023.

In this session, you will learn how to see Google Analytics 4 as an opportunity to plan and implement a strong privacy-focused measurement strategy. You will also discover how to improve your first-party customer data collection and make sure you’re prepared for the changes to come.

Tune in live for the chance to take part in our Q&A session and ask your questions to Graham, course director for CIM’s brand-new First-Party Data Strategy training.

Members can watch the session on demand to find out:

  • How to benefit from the new Google Analytics 4
  • How to grow your SEO to avoid loss of traffic
  • How to build a strong measurement strategy.


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About the Speaker

Graham Hansell
Graham Hansell Course director, CIM

Graham Hansell is a CIM course director, specialising in data management and Google Analytics. He has over 18 years’ experience in digital marketing, firstly working for the UK's first web directory, and then as founder and owner of the UK's first website optimisation company.


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