Practical Insights: Building an internal communications strategy

• Broadcast: Tuesday 11 September 2018
• Abigail Goldsbrough

• 11 September 2018

With internal communications, how can organisations and brands gain advantages through better internal marketing? What is the importance of communicating those messages in ways that mimic behaviours outside of work, such as social media style feeds, that are more likely to look relevant and get buy-in? In this Practical Insights webinar we discuss these key points and more. You'll also get the opportunity to have your questions answered in the live Q&A at the end of the webinar.

What you'll learn:

• 3 key principles of effective internal marketing
• How to use social channels to build rapport with employees
• Short and long term brand strategies.

Our member only webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

About the Speaker

Abigail Goldsbrough Course Director, CIM

Abi is responsible for building companies’ internal and external reputations, strengthening the profile of her clients and their brands. During her career, Abi has overseen corporate, brand, internal and investor communications.

Abi’s career has spanned regional roles across the UK, Europe, Middle East and Africa. Prior to becoming a freelance marketing and communications consultant and CIM trainer, Abi has served as both a marketing and communications director in the global hotel industry, directing internal communications, marketing, sponsorship, events and public relations.  Her current client base includes a business services provider and regulated distribution network operator in the energy industry.

Abi received her BA from the University of London, Postgraduate Diploma from the Chartered Institute of Marketing and was awarded an MBA from London Business School. She is also a Fellow of the Chartered Institute of Marketing.

Abi brings a high level of enthusiasm and energy to the groups she coaches.

Tags:

• Internal Comms
• Strategy

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