Practical Insights: Regulation and AdTech: Is the future cookie-less?
- Broadcast: Wednesday 13 November 2019
- Duncan Smith
- 13 November 2019
The ICO’s Technology Strategy 2018-2021 clearly prioritises the need to ensure the use of web and cross-device tracking by marketers complies with both the General Data Protection Regulation (GDPR) and existing and emerging electronic communications legislation.
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- Must-know regulation for marketers using programmatic advertising and/or RTB
- What compliance looks like
- How you can be proactive in the latest regulatory developments
- How to begin building a ‘defensible position’ for your brand
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