Practical Insights: Regulation and AdTech: Is the future cookie-less?

• Broadcast: Wednesday 13 November 2019
• Duncan Smith CIM

• 13 November 2019

Trouble is brewing. For marketers, the continued use of cookies and Real Time Bidding (RTB) to target marketing messages to internet users is at stake.

The ICO’s Technology Strategy 2018-2021 clearly prioritises the need to ensure the use of web and cross-device tracking by marketers complies with both the General Data Protection Regulation (GDPR) and existing and emerging electronic communications legislation.

Join us for this member-only webinar where you will learn:

• Must-know regulation for marketers using programmatic advertising and/or RTB
• What compliance looks like
• How you can be proactive in the latest regulatory developments
• How to begin building a ‘defensible position’ for your brand

We run monthly webinars that are exclusive to CIM members, enabling you to watch and listen from your desk, or catch up on demand when it's convenient for you. If you're interested in watching our member exclusive webinars, you can find out more about how to become a member for as little as £15 per month here.

About the Speaker

Duncan Smith CIM CIM course director, CIM

Duncan Smith is the principal trainer for specialist consultancy iCompli® Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining a unique skillset of business process, marketing, information law and privacy laws enables Duncan to identify, understand and solve many of today’s privacy challenges. 

For CIM he is the course director for a number of our courses dealing in marketing law, such as GDPR and the ePrivacy regulation.

Tags:

• Regulation
• Marketing Communications

• 0 views

Back to all

You may also like