Practical Insights: Taking your marketing strategy worldwide Exchange_Lock

Practical Insights: Taking your marketing strategy worldwide

  • Broadcast: Wednesday 21 November 2018
  • Marina Ibrahim

To ensure continued sales growth in a post-Brexit world, UK businesses are being encouraged to boost their presence overseas and to be more proactive to exporting.

What you'll learn:

  • How to adapt your marketing strategy to unfamiliar cultures
  • Building trust in foreign markets
  • Ways to improve the quality of your outreach with targeted localisation.

Our member only webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

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About the Speakers

Marina Ibrahim Course Director, CIM

Marina is the Director of an award-winning intercultural coaching and training consultancy, with over 20 years’ experience in intercultural management consulting with businesses ranging from Fortune 500 companies to small start-ups. Marina is a registered Member of CIM (Chartered Institute of Marketing), a Global DISC & NLP practitioner and an experienced executive coach. She holds an MA in Creative & Digital Media Enterprise from Birmingham City University and an MBA in Marketing & Communication Management from the WAK - Marketing Academy.

Calvin Scharffs Vice President of Marketing, Lingotek

Calvin is Vice President of Marketing at Lingotek, a translation software and language services company dedicated to changing the future of translation technology. He has over 18 years of sales and marketing experience managing global products, sales, marketing, operations, and personnel. His has worked with businesses ranging from Fortune 500 companies to small start-ups. Calvin has a BA in Communications from the University of Utah, in Salt Lake City, Utah, USA.


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