CIM Marketing Podcast - Episode 33: The craft of customer-centricity
Podcast

CIM Marketing Podcast - Episode 33: The craft of customer-centricity

What consumers really, really want

This podcast will:

  • Explore how to identify what the customer wants through testing and exploration
  • Examine why tensions between CMO and CFO can militate against customer responsiveness
  • Outline the pitfalls of uncritically relying on data to shape marketing strategy


    

Ben Walker Head of media LID Business Media
Gemma Butler Marketing director CIM
Dan White Author The Smart Marketing Book
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