Despite these challenging times, we want to support you in the achievement of your next academic milestone. Whether you’ve just submitted your assignment or your exam has been deferred, it is important that you maintain the momentum to complete your qualification and gain the professional advantage many marketers need as we enter an uncertain business landscape.  

We’ve compiled a range of resources that we hope will be of use to you and we’ve also made changes on how you can complete your qualifications. Please stay in touch with your study centre for regular updates and be sure to read your Study Connect communications.

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Please check MyCIM for important dates for bookings and assessments, and keep an eye out for your monthly study connect email for the latest announcements and reminders.

Visit MyCIM

Study buddy

Our Study Buddy podcasts and webinar are now available to support your learning, developed in association with our study centre partners. You can listen now below.

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    Podcast Episode 1: Studying while furloughed

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    Podcast Episode 2: How to maintain motivation at home

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    Podcast Episode 3: How to get ready for recovery

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    Webinar 1: Completing exams and assignments remotely

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    Webinar 2: Your future career in marketing

Getting started

If you’re interested in becoming CIM qualified but unsure where to start, discover more about our full suite of qualifications in the webinars below.

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    CIM Qualifications to launch your marketing career

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    Your next step towards becoming a marketing manager

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    The power of thinking to grow your career

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    Calling all marketing leaders of the future

Wondering how to fit a Professional Marketing Qualification into your busy schedule?

Find out why taking a bitesize approach to learning might be right for you with our flexible modular awards.

Flexible modular awards

Sign up to CPD and start your journey to Chartered Marketer

Previously, members needed to hold Fellow or Member grades to be eligible for Chartered Marketer status. Recent changes mean you can now become a Chartered Marketer as an Associate (ACIM) member by completing two years of Continuing Professional Development (CPD).

CPD activities don’t have to be CIM specific; they can range from ‘on the job’ training, attending a networking event, listening to a webinar or even general reading. Any activity you do can be easily logged on the CPD platform via MyCIM or the CPD app.

Also, remember that all Exchange content, including blogs, webinars and podcasts, is CPD eligible, so you can maintain your learning even if you’re not at work. Visit MyCPD or use the app to keep track of your learning and development activities.

For more information, visit our dedicated Chartered Marketer and Continuing Professional Development pages.

Learner support

Your information hub

We’ll signpost you to a range of content, top tips and how to guides, which we hope will help you navigate through your studies.

We’d like your feedback on what you would like to see more of, so please let us know through @CIM_Exchange using #CIMstudysupport.

Online journals, magazines and company reports

Don’t forget we have a marketing library resource which offers you access to online journals, newspapers, magazines, company reports and publications from a variety of credible sources to give you valuable insight.

Visit MyCIM

 

Ideas and insights

Growing your market

Uber Eats were in an exclusive deal with McDonalds but JustEat are now on the scene. This recent article explores how this will affect the two delivery companies and how the expansion of its network will help McDonalds obtain a bigger slice of the home delivery service.

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Where should you concentrate your efforts at this time? This article looks at how you can support your team, consider the value you offer, and how to streamline your communication.

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The only thing we are certain of is that there will be more change. With the inevitable contraction of the UK, how can marketers react and still grow?

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In this article, discover some US examples of companies who have grown during this crisis.

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Defending market share

Has consumerism finally ended? Are your customers considering the level of waste? Do they want to rent not buy? This article considers some solutions.

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To totally rely on the legal system to protect your brand is not ideal, but when a competitor takes it a little too far, ensuring you have your intellectual property secured can be a powerful tool. This is a round-up of the Brompton Bicycle case.

Read now

Converting customers into ambassadors

Five strategies to enable companies to build stronger and genuine connections with their customers. These include listening, personalisation and real experiences.

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Websites on their own don’t bring your business – you have to make them work hard. Discover some useful tips, including making the site easy to search, mobile-optimised and converting visitors into customers.

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Retaining customer relationships

Retaining customers is crucial for companies. This article outlines a range of strategies, including definitions and statistics.

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This is a useful overview of seven strategies that small businesses can use to improve customer retention, as well as a fool-proof formula for working out your retention rate.

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Developing new products and services

In this article, learn from the inception of beauty brand Glossier and how it is continuing to develop into the future with e-commerce.

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The current challenges have spurred many to be innovative and to become more entrepreneurial. This article has four steps to take you from idea to a viable business.

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Championing innovation

Discover a full list of the most innovative organisations in 2019, with company profiles.

Read now

This insightful article spotlights redesigning a product that has been changed little since its inception in 1931. Discover not only the product but the process to bring it to market.

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This practical infographic, and additional insight, will help you to understand the 10 types of innovation, including examples of companies evolving in each area.

Read now

Knowledge services

These online resources and more are accessible remotely via MyCIM. You can also find downloadable Study Resource documents for each module. These guides are packed with helpful links to articles, journals, online books and websites, all relevant to the syllabus learning outcomes.

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    Updated on a daily basis, this powerful online reference system includes full text journals, magazines, newswires and reports covering all aspects relating to marketing and business.

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    Access the full marketing eJournal collection with your CIM membership, including recently published titles on a range of marketing topics.

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    For more titles, browse and share a wide range of marketing books, with many titles now available for ‘unlimited’ usage to allow multiple users to view publications.

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    Our quarterly publication is packed with exclusive content from business leaders on a wide range of contemporary challenges and topics, across key fields such as leadership, behavioural economics and sociology.

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    Discover practical guides, templates and frameworks for core marketing activities, alongside guidance on marketing legislation and a comprehensive glossary of key terms.

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