Despite these challenging times, we want to support you in the achievement of your next academic milestone. Whether you’ve just submitted your assignment or your exam has been deferred, it is important that you maintain the momentum to complete your qualification and gain the professional advantage many marketers need as we enter an uncertain business landscape.
We’ve compiled a range of resources that we hope will be of use to you and we’ve also made changes on how you can complete your qualifications. Please stay in touch with your study centre for regular updates and be sure to read your Study Connect communications.
Our Study Buddy podcasts are now available to support your learning, developed in association with our study centre partners. Listen now:
If you’re interested in becoming CIM qualified but unsure where to start, discover more about our full suite of qualifications in the webinars below.
Wondering how to fit a Professional Marketing Qualification into your busy schedule?
Find out why taking a bitesize approach to learning might be right for you with our flexible modular awards.
Sign up to CPD and start your journey to Chartered Marketer
Previously, members needed to hold Fellow or Member grades to be eligible for Chartered Marketer status. Recent changes mean you can now become a Chartered Marketer as an Associate (ACIM) member by completing two years of Continuing Professional Development (CPD).
CPD activities don’t have to be CIM specific; they can range from ‘on the job’ training, attending a networking event, listening to a webinar or even general reading. Any activity you do can be easily logged on the CPD platform via MyCIM or the CPD app.
Also, remember that all Exchange content, including blogs, webinars and podcasts, is CPD eligible, so you can maintain your learning even if you’re not at work. Visit MyCPD or use the app to keep track of your learning and development activities.
Your information hub
We’ll signpost you to a range of content, top tips and how to guides, which we hope will help you navigate through your studies.
We’d like your feedback on what you would like to see more of, so please let us know through @CIM_Exchange using #CIMstudysupport.
Online journals, magazines and company reports
Don’t forget we have a marketing library resource which offers you access to online journals, newspapers, magazines, company reports and publications from a variety of credible sources to give you valuable insight.
Ideas and insights
Uber Eats were in an exclusive deal with McDonalds but JustEat are now on the scene. This recent article explores how this will affect the two delivery companies and how the expansion of its network will help McDonalds obtain a bigger slice of the home delivery service.
Has consumerism finally ended? Are your customers considering the level of waste? Do they want to rent not buy? This article considers some solutions.
Five strategies to enable companies to build stronger and genuine connections with their customers. These include listening, personalisation and real experiences.
Retaining customers is crucial for companies. This article outlines a range of strategies, including definitions and statistics.
In this article, learn from the inception of beauty brand Glossier and how it is continuing to develop into the future with e-commerce.
Discover a full list of the most innovative organisations in 2019, with company profiles.
These online resources and more are accessible remotely via MyCIM. You can also find downloadable Study Resource documents for each module. These guides are packed with helpful links to articles, journals, online books and websites, all relevant to the syllabus learning outcomes.
There is a wealth of online resources that are accessible remotely via MyCIM available to all studying members.
You can download a user guide on how to access these resources here.
Downloadable Study Resource documents are also available for each module via MyCIM. These guides are packed with helpful links to articles, journals, online books and websites, all relevant to the syllabus learning outcomes.