How coronavirus accelerated digital adoption and what brands need to do to stay ahead

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

  • Broadcast: Thursday 28 January 2021
  • Eve Williams

As the coronavirus pandemic continues to affect businesses of all sizes, organisations have sought new ways to connect with consumers. Online communities and advanced digital communications have been a lifeline for brands to continue to engage and retain customers in times of crisis, and marketers must adapt to these emerging channels or risk irrelevance.

Watch this webinar on demand and hear Eve Williams, eBay’s UK CMO, and Caroline Hudack, formerly senior marketer at AirBnB and Facebook, share their insights on how the events of 2020 and beyond have catalysed digital adoption and innovation. 

This webinar is being held in support of Excerpts from Experts, a book culminating over 5,000 years of marketing expertise from leading spokespeople from across the industry. It was published by Fortune Hill in August 2020 to raise money for NHS Charities Together in the UK, with 100% of the profits on all copies sold going to the charity.

About the Speakers

Eve Williams
Eve Williams UK Chief Marketing Officer, eBay

Eve Williams recently joined eBay as the UK CMO. Prior to joining eBay, Eve worked for ASOS, where she was Global Brand Director, responsible for the company’s marketing and customer programmes, creative, content, consumer comms and social output. During her seven-year tenure at ASOS, she led efforts to drive acquisition of new customers, while also playing an integral role in supporting initiatives which created opportunities for new talent.

Caroline Hudack
Caroline Hudack Formerly Regional Marketing Director EMEA, Airbnb

Caroline Hudack was most recently the Regional Marketing Director for Airbnb in EMEA where she led all marketing for EMEA and was a key member of the leadership team for the regional business. Prior to Airbnb, Caroline was at Facebook for over 3 years. She started in Menlo Park running product marketing for News Feed and Facebook video, then moved back to London to set up the consumer marketing team in Europe.

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