Practical Insights: Influence audiences through influential copy

• Broadcast: Wednesday 24 July 2019
• Alan Barker

• 24 July 2019

If you write copy, you’ll know that interruption marketing is giving way to influence marketing. Consumers are increasingly blocking out the babble of pop-ups and looking for personal recommendations from people they trust. Word-of-mouth is now the way to go. Reading great copy feels like taking part in a conversation.

In this webinar, we explore some of the secrets of writing influential copy. You’ll learn how to:

• Exploit the three key elements of influence
• Create a voice that’s sure and steady
• Generate a compelling proposition
• Bring your copy to life

Our member exclusive webinars are solely for CIM members, enabling you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

About the Speaker

Alan Barker Course director, CIM

Alan Barker is course director of CIM’s Copywriting Masterclass. As managing director of Kairos Training Limited, Alan has over 25 years of experience training and coaching effective writing. Alan has authored over 20 books, including the best-selling ‘Improve Your Communication Skills’, and works with a wide range of organisations in just about every sector.

He applies a deep understanding of how language works to help people write more effectively, engagingly and persuasively.

Tags:

• Copywriting
• Careers
• Marketing Communications
• Strategy

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